To train a philologist who has mastered the applied aspects of the Kazakh language; an analyst of the viability and function of the Kazakh language as a state language; coordinator in educational institutions and state language centers; copywriter, speechwriter; highly qualified specialists with competences in the use of digital technologies.
ON1 To express modern ideological, socio-ethical principles formed on the basis of the works of al-Farabi and Abai, to apply the skills of combating corruption, entrepreneurship in various spheres of life, competitiveness, critical thinking, creative initiative, teamwork.
ON2 To form basic knowledge about the system of sounds and lexicology, about word formation, about the structure of the sentence, about the nomination, about the culture of speech, about the history of the Kazakh language, about the literary Kazakh language, about the problems of national values in fiction.
ON3 To analyze the text by various types (structural, motivational-comparative, component, intent analysis, semantic-stylistic, digital and quality analysis, etc.) of diachronic and synchronic aspects on the basis of a practical course on the branches of Kazakh linguistics.
ON4 To master the fundamental and a system of effective strategies for mastering the Kazakh language by a foreign audience, to prepare tasks, practical exercises that form communicative competence in four types of speech activity, to analyze Internet resources devoted to language learning to activate speech activity.
ON5 To apply criteria, techniques and methods of certification of level knowledge of languages.
ON6 To conduct records management using such complex linguistic knowledge as the standardization of the language, the uniformity of terms, the writing of nomenclature names that make up the content-structural system of the document language.
ON7 To prepare research papers (abstract, term paper, thesis, essay, scientific article) in accordance with the criteria of academic writing.
ON8 To analyze the varieties, linguistic features of Internet communications, to identify their linguistic and ecological impact, to process information. To apply advanced digital technologies in the specialty.
ON9 To study the features of universality and uniqueness of the principles of grammatical constructions and the theory of cognition of Kazakh and foreign (Russian, English) languages by the typology of languages in a comparative aspect, to apply them in language acquisition and translation.
ON10 To conduct sociolinguistic examinations of the reasons for the complexity of the functioning of the state language in society.
ON11 To study the scientific and theoretical foundations of corpus linguistics, the principles of corpus formation and the practice of compiling a national corpus, the methodology and features of national corpus in world linguistics, to work with varieties of corpus.
ON12 To distinguish between the directions and types of copywriting and speechwriting, analyze the texts of a public speech and an idea, strategy, types of advertising text, compose advertising texts, prepare presentations, conduct business meetings, negotiations, discussions.
ON13 To transform the style, genre of the text in accordance with pragmatic goals, compose, process, systematize texts of various spheres of communication.
