Preparation of highly qualified masters with a complex system of knowledge of public relations and advertising, research skills in the field of communication, the ability to implement teaching activities, the ability to independently solve communication problems in Kazakhstan and abroad. Upon completion of the EP, masters can participate in organizing the work of PR-services, press-services and advertising services, systematically approach the solution of communication tasks and ensure the effectiveness of public relations.
Upon completion of this educational program, students are expected to be able to:
1. Interpret, under the guidance and independently, generally accepted communication theories and public relations theories (PR), compare methods of communication support, offer measurable indicators of the effectiveness of the activities of public relations departments in the world and Kazakhstan.
2. Conduct the integration of advanced communication achievements into integrated solutions, carry out diagnostics of attention and coverage algorithms in social networks, using information about market conditions and consumers' expectations, taking into account the recommendations of IPRA, NAPR, UNESCO, etc.
3. Present consolidated PR solutions for Kazakhstan companies based on scientific synthesis, recommend trajectories for creating creative approaches for business communications and promotions in the digital environment, predict behavioral models of target audiences and opportunities for post-crisis development.
4. To carry out forecasting to improve the basic principles of development of the PR industry, to ensure the integrated use of tools to support Kazakh brands, to consider the specifics of each level of public relations in the procedural and structural aspects, including in a crisis.
5. To find new means of communication sustainability, to justify the possibilities of contact between the state, commercial and public sector, to test in the conditions of Kazakhstan the latest tools of public relations and advertising.
6. Apply methodological knowledge and skills in conducting scientific research, teaching and educational work, write essays, essays, reports in a foreign language.
7. Overcome existing stereotypes and barriers in the communication system on the basis of constant renewal of the approaches of society and the profession in the contextualization of public relations.
8. Develop local, regional and industry levels of public relations with the identification of resources for them and the availability of communication channels on the Internet, social networks, mobile applications.
9. Maintain an acceptable level of information security PR-projects.
10. Perform applied modeling of communication processes in the context of globalization in Kazakh, Russian, English and other languages.
11. To critically evaluate the results of our own scientific, pedagogical and professional activities and determine the trajectory of further professional and scientific self-improvement.
12. Teaching at the university, use in the learning process pedagogical and psychological methods, organize extracurricular work.
SEMESTER 1
SEMESTER 2
SEMESTER 3
SEMESTER 4
At the end of the EP, graduates will have a set of systemic knowledge of public relations and advertising, the skills of scientific research in the communication field, the ability to implement pedagogical activities, independently solve complex communication problems in Kazakhstan and abroad. Masters can apply for positions not only in the education system, but also in PR services, press services, advertising agencies, work as a press attaché in embassies, consulates and departments, foreign diplomatic missions.