Training specialists at the cross-industry profiles of publishing management and typography, with the skills to manage publishing projects, design text, graphics and multimedia materials.
ON1 To carry out professional activities at the intersection of publishing management and typography from the perspective of the latest scientific theories and concepts of book business and graphic design.
ON2 Develop areas of typography from the perspective of publishing as a result of integrative processes in the following areas: corporate (logos and branding), editorial (books, newspapers, magazines), navigation, web design, etc.
ON3 To analyze typography as an ideological and creative method of activity, historically formed under the influence of aesthetics, economics, psychology, sociology, cultural studies, etc., and legal management in publishing as an organizational model of publishing.
ON4 To use the traditions of national graphics, original fonts while creating various types of domestic graphic and electronic products.
ON5 To develop scientific design at the intersection of publishing and typography as the basis of graphic design; principles of organizational culture of publishing houses in the context of a paradigm shift in publishing.
ON6 To conduct research in the publishing and graphic design field, to use the methodology of content analysis for text and visual material in the context of various areas of semiotics.
ON7 Process media content by using professional graphics programs: CorelDRAW, Adobe Illustrator, Adobe Photoshop, Adobe InDesign: preparation for publishing book, newspaper, magazine, advertising publications, content of digital documents
ON8 Predict the main trends of interaction between the media and the audience, the direction of editorial management and typography.
ON9 Model a scientific conception of the development of the legal framework for publishing and design projects.
ON10 To contextualize new professional information in an electronic publishing environment.
ON11 To systematize promising directions in the development of Biological sciences and design creativity.
ON12 Synthesize modern methods of teaching publishing management and typography as the art of text design, the results of scientific research in the master's dissertation, scientific publications.
SEMESTER 1
SEMESTER 2
SEMESTER 3
SEMESTER 4
For the future employment of graduates of the program, the key employers are: 1. «Kazakh University» 2. «Atamura» 3. «Korkem» 4. «Kazakh encyclopedia» 5. «Almatykitap» 6. «Arys» 7. «AN-Arys» 8. «Mektep» 9. «Oner» 10. «Zhety zhargy» 11. «Zhalyn baspasy» 12. «Aruna Ltd» (Almaty) 13. «Foliant» (Nur-Sultan) 14. Republican printing publishing complex "Dauir" 15. Polygraph Combine LLP 16. Nur-Print, publishing and printing company 17. ARTCARD, production company 18. Kazakhstanika National Branding Agency 19. Editorial offices of mass media of Kazakhstan 20. Internet sites and virtual bookstores The educational program is relevant for a specific area of employment, in particular: 1.Traditional and new publishing houses (design and editing), printing houses, printing associations 2.Publishing organizations and libraries 3.Production companies and online stores (promotion of a publishing product) 4.Advertising and design agencies 5.Editorial services. Coordination of technological processes from the receipt of material from the layout to publication on the publisher's websites. 6. Universities The practical skills of a master's student are in demand in the labor market - the application of theoretical and experimental research methods of publishing management and typography, familiarization with the planning, organization and modernization of printing production, technological processes, expertise, management, marketing. preparation of materials for Internet resources, etc.