Qualitative training of specialists in the field of Cultural Studies, capable of to analyze and give an objective assessment of socio-cultural facts, conduct consultations, monitoring, expertise in the field of culture based on the theoretical and methodological framework.
1. Integrate the theoretical and methodological base of leading cultural schools and concepts, operating with their key concepts, principles, terms, problems, artifacts, and patterns to develop ways to preserve the cultural code;
2. Assess the formation features of the traditional and contemporary Kazakh, Turkic culture and civilization for the success factor in the Kazakhstan development model in the context of the global and Eurasian historical process;
3. Explain the reasons and specific historical conditions for the formation of mass and consumer culture, the system of its ethical and aesthetic values, to form their own attitude to the language and text of mass culture (mass literature, cinema, music, advertising);
4. To evaluate the contemporary culture’s main trends and dynamics on a global, regional, local level, the formation of modern culture, the dialectic of traditions and innovations in the art of modern, the modern art language characteristics;
5. Conduct an analytical and prognostic examination of media culture, contemporary communication models and channels of their impact on human behavior and value orientation based on axiological and psychological methods;
6. Objectively evaluate the foundations of various theoretical, methodological approaches to gender, feminist and cultural studies, critically and independently analyze, evaluate violations of gender equality based on the gender policy principles;
7. To carry out monitoring, examination of subcultural entities in domestic and contemporary Western cultures, based on modern concepts and popular cultural studies, youth culture, to evaluate the youth factor in the dynamics of culture, based on the principles of cultural policy and in working with marginalized groups;
8. To draw conclusions and suggestions on solving problems and the practical use of sociocultural research results based on semiotic, ethnographic, ethnological, field methods using modern information technologies
